Last Updated : June 1, 2016
What information do we collect from the people that visit our Site?
Our Site has the ability to collect two types of information from and about you: personally identifiable information (“PII”) and non-personally identifiable information. We collect this information: (a) directly from you when you provide it to us; and/or (b) automatically as you navigate through our Site.
Personally Identifiable Information : Our definition of PII includes any information that may be used to specifically identify or contact you, such as your name, postal and email addresses, phone number, or credit card information. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your PII in connection with some aspect of our Site. When ordering or registering on our Site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience. We may also ask for your child’s name, their teacher or coach, and grade or team. Certain information may not be PII when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity or service, realize a benefit we may offer, or gain access to certain content through our Site.
Non-Personal Information : Our definition of non-personal information is any information that does not personally identify you. Non-personal information can include certain PII that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personal information about you from information that you provide us, either separately or together with your PII. This information can include, among other things: your IP address or other unique identifiers that are automatically assigned to your computer, mobile or other device used to access the Site; the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, etc.); the third party website from which your visit originated; the operating system you are using (e.g., Vista, Windows XP, Mac OS, etc.); the domain name of your Internet service provider; the search terms you use on our Site; the specific areas within our Site that you visit; and the time of day and duration of your visits.
When you submit information to us through any of our Site, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is 100% secure. Although we take reasonable security measures to protect your information when we receive it, you also need to ensure you take appropriate steps to protect your information.
When do we collect information?
We collect information from you when you register on our Site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, or enter information on our Site. We may also automatically collect certain non-personal information from you when you access or navigate through our Site.
How do we use your information?
We may use the information we collect from you (or information provided to us by your school) when you register, make a purchase, respond to a survey or marketing communication, access or navigate through the Site, or use certain other Site features.
The information collected through our Site is generally used to fulfill your requests for our products and services, to respond to your inquiries about our offerings, to personalize your online experience, and in other ways naturally associated with the circumstances in which you provided the information. We may also use this information to later contact you for a variety of reasons, such as customer service, offering you other products or services that we believe may be of interest to you, or to communicate with you about content or other information you have posted or shared with us via our Site. We may use the non-personally identifiable information that we collect in a variety of ways, including to administer the Site, help us analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, improve the quality of the pages that make up our Site, gather broad demographic information, and to improve our Site. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and/or third parties to achieve these objectives and others. We may share your PII with affiliated companies and third parties including, but not limited to, our co-promotional partners, list rental/purchasing agencies, contractors, vendors, consultants and professional advisors to the extent necessary for them to perform services on our behalf, and persons or entities with whom we have marketing, business, or other relationships. In response to a legal process or law enforcement request we may disclose PII. We also may disclose PII if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
In addition to the foregoing, we may use your PII or collected non-personal information as follows:
Information from your Mobile Device
We may also use technologies, such as location based information, to provide you with tailored information and features as you use our Site. When you access the Site on your mobile device (“Mobile Device”), we may obtain information from your Mobile Device about the type of Mobile Device you are using. We may use this information to notify you of features and products that may be available on your Mobile Device. Certain features may require our collection of the phone number of your Mobile Device. We may link that phone number to the Mobile Device identification information, but will not use that number for telemarketing. In addition, some mobile network providers (“Mobile Provider”) in the U.S. are required to use technology that tracks the physical location of Mobile Devices that use their service. Depending on your Mobile Provider and Mobile Device, we may automatically receive this information. If we begin to offer services that use this tracking (“pinpointing”) information, we will obtain your consent (an opt-in) before using the information. After obtaining such consent, we may use and store this information to provide location-based services, including location-targeted advertising. Most Mobile Devices provide users with the ability to disable location services. These controls are usually located in the Mobile Device's settings menu. If you have questions about how to disable your Mobile Device's location services, we recommend you contact your Mobile Provider or your Mobile Device manufacturer.
Picture Day & Yearbook Notifications
When you sign up for Picture Day or Yearbook Notifications through the Site, your email address will be used only for notification of important events and dates (such as when your school’s picture date is occurring, or when pictures are available to order). We will not use your information provided for Picture Day or Yearbook Notifications for any other marketing activity.
How do we protect visitor information?
Our Site is scanned on a regular basis for security holes and potential vulnerabilities in order to make your visit to our Site as safe as possible.
Furthermore, your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
At all of the appropriate stages, we implement a variety of security measures when a user places an order or enters, submits, or accesses their information to maintain the safety of your personal information.
All payment transactions are processed through a gateway provider and are never stored or processed on our servers.
Credit cards are accepted, but the credit card account information is never stored on our systems. We partner with PayPal, one of the largest and most trusted names in the online payment processing business, to process payments and assure compliance with the Payment Card Industry Data Security Standard (PCI DSS).
When a customer enters a credit card or debit card on our web-store, they are actually entering it into an https (secure) window provided by the PayPal system. It visually looks like our Site, but the payment process is completely handled by PayPal.
We then, in turn, receive from PayPal a payment confirmed or denied message to allow us to either complete the order or display the appropriate message concerning a problem. We never receive back any account specific information.
Please be advised that while we strive to protect your PII and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your PII.
Do we use 'cookies'?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Chrome or Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies, some features will be disabled. Your site experience could be less efficient and some of our services will not function properly. However, you can still place orders.
Other Information Collection Methods We May Use
In addition to cookies, a few of the other information collection methods we may use include the following:
Web Beacons. “Web beacons” are small graphic images or other web programming code that may be included in our Site pages. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users of our Site pages. Unlike cookies, which are typically stored on your computer or mobile device’s hard drive, web beacons are embedded invisibly on web pages. Web beacons or similar technologies help us better manage content on our Site by informing us what content is effective, counting the number of users of the Site, monitoring how users navigate the Site, or counting how many e-mails, articles or links were actually opened or viewed.
Embedded Scripts. An “embedded script” is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer, mobile or other device from our server or a third party service provider.
IP Addresses. An IP address is a number that is assigned to your computer, mobile or other computing device whenever you are surfing the Internet. Web servers (computers that "serve up" web pages) automatically identify your computer or other computing device by its IP address. When users request pages from our website, our servers may log their IP addresses. We may collect IP addresses for the following purposes, among others: system administration, to report non-personal aggregate information to others, and to track the use of our Site. IP addresses are considered non-personal information and may also be shared as provided above.
Email Communications. If you send us an email with questions or comments, we may use your PII to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, credit card information, social security numbers, or bank account information, to us by email. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. We reserve the right to send you transactional emails such as customer service communications.
And to be absolutely sure that we respect your privacy and remain in compliance with the CAN SPAM Act, we contract with a nationally respected email compliance firm to handle our outgoing email marketing correspondence. This service does require us to transfer email addresses to their service. They are used only by Company for occasional marketing and only then with your permission.
We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles.
They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our Site.
We have implemented the following:
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out of Google advertisements:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our Site anonymously.
Users are able to change their personal information:
Your California Privacy Rights
California Civil Code Section 1798.83 permits Users that are residents of California to request the following information regarding our disclosure of your personal information to third parties for those third parties’ direct marketing purposes: (i) a list of certain categories of personally identifiable information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year, (ii) the identity of certain third parties that received personally identifiable information from us for their direct marketing purposes during that calendar year, and (iii) examples of the products or services marketed (if we have that information). If you are a California resident and would like to make such a request, please email us at firstname.lastname@example.org or write us at the address below.
Deleting Information About You
Whether or not you provide PII is completely your own choice. You are not obligated to answer any question that is presented to you on our through our Site. You may opt-out (unsubscribe) from receiving future promotional information from us. Whether or not you opt-out is your choice; however, in many instances this type of information is required to participate in a particular activity, realize a benefit we may offer, or gain access to certain content, services, or offers on our Site.
How does our Site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking.
User-Generated Content and Public Forums
We are committed to protecting the privacy of children. Our Site is not designed for or directed to children under the age of 13. We do not specifically market to children under 13.We do not collect PII from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their PII while online. If you use the Site, you hereby represent and warrant that you are at least 13 years of age. In compliance with the Children's Online Privacy Protection Act (see below), any information we receive from users we believe to be under the age of 13 will be purged from our database.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
Images are only available online for viewing by entering a unique and secure code assigned to each student after pictures are taken. The unique alphanumeric student code is provided to the authorized parent(s) distributed through the school.
Pictures may also be purchased before picture day with a school code. School codes can be looked up online but do not display identifiable information. Ordering using this code requires the user to enter student, grade and teacher name for purposes of matching orders with the correct picture. Model images are only displayed when ordering with this type of order code. Pictures purchased through this process are only shipped to the school and distributed by the school to the student.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe or opt-out from receiving future emails or promotional communications from us, you can email us at email@example.com .
Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
3500 Snyder Avenue
Sedalia, Missouri 65301
Users from Outside the United States